Hi, I'm Caroline. Strategy with a creator's brain.
social media marketer · content strategist · creator
Online I'm CaptainPuffy. IRL, I've spent 14+ years building campaigns, communities, and a 4M+ social following from scratch — every post, edit, and strategy by my own hands. I know social because I am the case study.
The receipts (briefly).
Snapshot only. The juicy case-study breakdowns live in the media kit.
What people
are writing
about me.
- Vogue BusinessAt Cannes Lions, the new creator playbook — straight from CaptainPuffy.Cannes Lions featureJun 2025
- Amazon Ads"Captain Puffy has 1.5M followers on Twitch. She knows how your brand can reach them."Going Live seriesSep 2024
- Nation's Restaurant NewsWhite Castle & Coca-Cola team up with CaptainPuffy on an exclusive Sprite Puffy Mix.Brand collabNov 2022
Hire me to think,
not just post.
full campaigns • fractional strategy • select advisory ✦
Social Media Marketing
Owned-channel growth across TikTok, IG, X, YouTube, Twitch. Built my own 4M+ following — I run the same playbook for brands.
Content Strategy
Editorial calendars, formats, hooks, and platform-native voice. The plan that turns posts into a brand.
Creator-Led Marketing
Programs that treat creators as collaborators, not media buys. The numbers follow.
Creative Strategy & Consulting
Brand positioning, campaign architecture, fractional strategist seat. The brief most teams wish they had.
Skills × the tools
that make them ship.
hands-on, not just "managed by"
Video Editing
long-form, shorts, sizzle reels — finished and on-brand.
Photo & Color
campaign stills, thumbnails, feed-ready grading.
Design & Decks
pitch decks, media kits, social templates teams can re-use.
AI & Workflow
ideation, scripts, mood, ops — AI as a co-pilot, not a crutch.
Live & Streaming
15 years live — production, moderation, sponsor integrations.
Social & Analytics
scheduling, reporting, and reading the room before the dashboard does.
Before the brand, there was just me.
Before any of this was a job, it was just a hobby I loved. I was a shy kid with too much to say and nowhere to put it — so I put it online. Gaming, cinematic edits, scripts, silly voice memos, half-finished short films. Whoever would listen, I'd share it with: the small moments, the big ones, and all the dumb stuff in between.
Somewhere along the way, that hobby grew into CaptainPuffy — and a community whose heart was in the work just as much as mine. We built something real together. Fourteen years of late-night uploads, scrappy sponsorship decks, and audience research done in DMs taught me what brands actually need now: someone who knows what makes an audience lean in because she's spent half her life building one.
These days I'm writing from my Brooklyn apartment with my corgi Pudding at my feet, and honestly? I'm ready for what's next. I love what I built — and I want to pour everything I learned into something bigger than just me.
Looking for the next chapter — strategist, creative director, or in-house thought-partner roles where a creator-native point of view is the unfair advantage. A team to build with. A story bigger than mine.
Career highlights.
scroll, it gets good ↓
- Stage
Cannes Lions speaker — creator marketing.
Took the Cannes Lions stage to talk creator marketing with the brand and agency world that used to ignore us.
what came of it- Spoke on the future of creator-led marketing
- Room full of CMOs + agency leads
- Cited in post-festival recap coverage
- Stage
Presented a BAFTA award.
Walked the BAFTA stage as a presenter — a creator standing where film + TV royalty usually do.
what came of it- Presented on the official BAFTA broadcast
- Bridged creator world ↔ legacy entertainment
- One of the first streamers in that role
- Stage
Featured speaker — VidCon & TwitchCon.
Headlined panels and keynotes at the two biggest creator-industry events on the calendar.
what came of it- Multiple years on the VidCon featured lineup
- TwitchCon main-stage panels
- Mentored next-gen creators on-site
- 2021
Top Subscribed Female Streamer.
Finished 2021 as the most-subscribed female streamer on Twitch — the receipts for everything I'd been building.
what came of it- #1 most-subscribed female streamer, 2021
- Covered by Dexerto, Dot Esports + more
- Locked in long-term brand partnerships off the back of it
- Rank
33rd most-followed female Twitch streamer.
Sitting at #33 on the all-time list of most-followed female streamers on Twitch — out of millions.
what came of it- Top 33 globally among female streamers
- 1.5M+ Twitch followers
- Sustained growth over 14+ years live
- Rank
19th highest peak viewers — female Twitch.
Ranked #19 all-time for peak concurrent viewers among female streamers on Twitch — the kind of moment brands pay to be part of.
what came of it- #19 all-time peak viewers, female streamers
- Tentpole moments that move product
- Proof the audience shows up when it matters
- Global
Lived in London for 4 years.
Based in London for four years — fluent in social + creator marketing on both sides of the pond, not just the US playbook.
what came of it- Worked with UK + EU brands and agencies
- Understands cultural + platform nuance market-to-market
- Bridges US and UK creator ecosystems
Case studies, rates, & résumé — one PDF.
Detailed campaign breakdowns, audience demographics, and a working résumé covering 14 years of creative marketing & creator work.
Pitch me your thing.
Brand collab, full-time role, freelance project, or just a hello — drop the details and I'll get back fast.
Prefer email? carolineclassi@gmail.com
4M+ across the internet.
find me everywhere → CaptainPuffy